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Mi., 03. Mai


Google Meet

Trapped behind the screen

Trapped behind the screen
Trapped behind the screen

Time & Location

03. Mai 2023, 17:30 – 18:00

Google Meet

About the event

User experience is not just limited to the digital app or service, it is every interaction that the user has mentally connected to your product: from the conversation with customer support to the courier who hands over the delivery. If your product includes any interactions outside your app, you have to develop a view that would encompass the whole product, and your product design doesn't have to be trapped behind the screen

We will discuss challenges and approaches to developing a broader view of the product, discuss iterative process digitalization, pros, and cons of the "digital front — analog back” approach.

About the speaker:

Sergey graduated from Moscow State University of Economics, Statistics, and Informatics with a specialist in international economy diploma and obtained a Master of Arts in Game Design degree at the University of Central Lancashire (Preston, UK). Sergey was working in the gaming industry for over a decade as a game designer, including titles like: “DarkOrbit”, “Dreadnought” and “The Cycle”. In 2020, he pivoted his career and became a product owner and gamification consultant, bringing his user-centric product design perspective and user engagement techniques to the broader digital product scene.

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